Sins of the Ages
The Pathfinder Chronicles campaign setting is full of magic, whether it’s the misanthropic cloistered wizard or the nature-loving druid. Some of the greatest fallen civilizations used powerful magic, and the world is dotted with powerful magic items and the remnants of what the raw power of magic can leave behind when misused.
Golarion is a high magic setting, which means magic is very common and simple spells are everywhere. Expect that most NPCs and characters have seen magic and are comfortable with its use (Particularly 0 level spells) for every day tasks. Extremely high level spells are much rarer (as are high level people) so some of those effects may be surprising.
You can buy wands at general stores (and potions) and your healing needs can be supplied by the nearest church, usually.